Small Businesses Against Tariffs’ five-state ad campaign highlighting who pays the true costs of tariffs—small businesses and consumers—was covered by Monica Eng in Axios Chicago:
A new monthlong guerrilla ad campaign is hitting Chicago on Monday to bring attention to small businesses that have been affected by tariffs.
Why it matters: According to surveys by the Council on Foreign Relations, 2 in 5 Americans mistakenly believe a tariff is paid by a foreign country. Research from the New York Fed and Columbia University shows that nearly 90% of the tariffs President Trump enacted in 2025 were paid by U.S. firms and consumers.
The nonpartisan business group behind the campaign, Small Businesses Against Tariffs, says it’s trying to clarify the record and spending six figures to do so.